Two things.. that amused me...

Firstly we have this gem from Sony:
They used a screen shot from Project Gotham Racing 4, a game that will never see the light of day on PS3, as a promo shot for Gran Turismo 4... oops. Some of you will remember the first Proj Gotham game from the late great Dreamcast... it was called Metropolis Street Racer! Well Sony's Press people fucked up and used a game that is in direct competition, on a different console's screenshot to big up their own lacking franchise... classic

How would Xbox retaliate?? (Give me Live points?) Nope, they REALLY TOOK THE PISS, no really. You can imagine the meeting... all these marketing guys from Xbox trying to think of a way that would really really piss of Sony and the PS3 owners of the World....
Yup that'd do it, take the back page of PS3 magazine (current readers: 2) and stick a fucking advert for a game that has sold 3 million copies on the 360. Holy shit!
I'll just adopt a Rick James voice for my closing line:

"In your face Sony, IN YOUR FACE, fuck your couch, fuck your couch nigga"

ahem